Inside Nike Design

It’s clear that some of the most creative and visionary minds of footwear and apparel design are centralized in Beaverton, Oregon. One such individual is Nathan Van Hook, who has created quite the list of achievements in his run as Senior Footwear Designer for NSW; Sneaker News had the opportunity to pick his brain when his Aina Chukka released in early Summer 2010, and during the two years that passed, Van Hook has penned some of the sickest NSW offerings, like the Nike Zoom Meriwether and Nike Lunar MacLeay. Today, we get a visual exploration of Van Hook’s design concepts, as seen in his preliminary sketches and 3-D renderings. Just how does an idea become a sneaker? A quick look at Van Hook’s sketches below might answer that question. Courtesy of Sneakernews.