The Nike Graphic Studio is a creative department within Nike, working across all areas of the brand with a focus on T-shirt graphics and headwear. The studio is made up of almost 50 designers, each with their own unique style of creativity. The theme of this year's Graphic Studio Art Show was 'Outside the Box', and event organisers Chris Degaetano and Eugene Serebrennikov wanted to challenge the creatives involved to create some truly unique artworks. The resulting show, held at Gallery135, featured a variety of mixed-media pieces ranging from textural paintings, large-scale 3D installations and customised boomboxes - all of which (of course) contained sneaker related references.
In addition to the creativity on show, each event is also focused on raising money for good causes, with Nike partnering a selected charity each year. Previous shows have seen proceeds going towards relief for the Japanese Tsunami and the Self Enhancement Inc. This year it was the turn of global charity The Girl Effect, a movement aiming to unlock the unique potential of adolescent girls to end poverty for themselves and the world. Vinyl figures inspired by The Girl Effect (as well as a 'sneakerhead' character) were also created especially for the exhibition and then later customised by some of the artists involved.
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